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Orange County names new economic development and tourism director

Julie Perry is the new director of the Orange County Economic Development and Tourism departments.

The former assistant director joined the local government team in early 2022, with extensive tourism marketing experience from her time with the city of Fredericksburg’s Department of Economic Development and Tourism and the Virginia Tourism Corporation, according to a statement from Orange County.

Perry’s work on the Edna Lewis Media Event and Menu Trail programs helped Orange County win state and national awards for excellence.

This included recent placement of a Virginia Department of Historic Resources Highway Marker in Lewis’ honor on April 13. The multiyear program secured more than 30 media placements in local, state and national publications on behalf of Lewis and Orange County, the county statement says.

Perry has overseen steady growth in tourism awareness and engagement with the Orange Uncovered storytelling initiative, Corks and Caps Craft Beverage Trail and Gordonsville Fried Chicken social marketing campaign with the platform, Simply Southern. Perry has also been integral in the multifaceted Enjoy Orange initiative that promotes local businesses and encourages both residents and visitors to shop locally.

Under her leadership, Orange County celebrated the expansion of MacMillian Publishing’s facility in the county, announced VA Brownfield grant awards for two properties, received a Commonwealth Opportunity Fund Award to incentivize the $41.2 million expansion at Aerojet Rocketdyne and advanced efforts to improve site-readiness at Thomas E. Lee Industrial Park.

“Orange County is a special place,” Perry said. “It’s a privilege to lead the Economic Development and Tourism programs here. I am committed that we will continue to be a leader in tourism marketing around Virginia, a resource for small businesses, a champion of workforce development and an enthusiastic partner in business attraction and recruitment efforts for smart-growth in Orange County.

"I see this crossroads as an opportunity for Orange to be proactive in bolstering its economy and putting development plans in to action that will have a positive effort for generations to come.”


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